Restaurant Newsletter — Retain Regulars & Increase Revenue
Last updated: 2026-03-08
Why does a restaurant need a newsletter?
A newsletter is the most direct channel to your regulars — no algorithm, no advertising costs. According to Mailchimp, the average open rate in the restaurant industry is 19.8%. That means: with 500 subscribers, almost 100 people see your next event or offer. No social media channel offers this reliability.
What should go in a restaurant newsletter?
The most successful restaurant newsletters follow the 80/20 rule: 80% value (recipes, stories, tips), 20% offers. Proven content includes: weekly menu preview, seasonal highlights, events, exclusive regular offers, stories from the kitchen. Avoid pure promotional emails — they get unsubscribed quickly.
How often should a restaurant newsletter be sent?
Once a week to once a month — depending on content. A weekly newsletter with the weekly menu works great for restaurants with changing menus. For cafés and bars, monthly is often enough. More important than frequency is consistency: your guests should know when to expect your emails.
Setting up a restaurant newsletter — How to do it
With Sitence, the newsletter is included in the Premium package. Setup takes less than 10 minutes: 1) Activate the newsletter in your Sitence dashboard. 2) Add the signup form to your website — Sitence does this automatically. 3) Write your first email and send it to all subscribers. No separate tool needed.
Gaining newsletter subscribers — Tips for restaurants
The best methods: QR code on the table with 'Subscribe to newsletter and get 10% off your next visit'. Signup form on the website. Note on the receipt. And the most important tip: offer a real reason to sign up — e.g. exclusive regular events or early access to new dishes.